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Elevating CX for leading brands
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Discover the full value of an engaged customer

Seize every opportunity to intrigue, inform, sell, and delight

Exclusive CX report by HBR Analytic Services
REPORT

Harvard Business Review Analytic Services CX report on customer interactions

Dive deeper into the current and future landscape of customer interactions, understand experts’ POV, and learn the must-dos for your customer interaction strategy.

Scaling communications
eBook

Scaling communications: How CPaaS nurtures global expansion

Discover how an effective CPaaS strategy can drive global expansion - with scalable solutions, multilingual support, compliance strategies, emerging trends, and real-world success stories.

Elevating CX with CPaaS
eBook

Elevating CX with CPaaS

Tap into the power of CPaaS to deliver rewarding customer experiences with our expert guide.

Cohesive customer journey with multi-channel communication
Video

Cohesive customer journey with multi-channel communication

See how seamless conversations across chatbots, SMS, voice, and video elevate customer experiences with faster support, smarter interactions, and lasting brand loyalty.

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Self-assess your customer interactions

Could your customer interactions be driving more value for your business? Find out now, with our quick-fire self-assessment tool.

Self-assess your customer interactions

Enterprise-grade CPaaS.
Trusted by world-class brands

Nurture unmatched customer engagement and business success with our cloud-based platform, full-featured communication APIs, fallback mechanisms and centralised reporting. With our expertise in highly regulated sectors and robust security features, it’s no surprise that we’ve become the preferred communications platform for global enterprises.

comprehensive-capabilities
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Trusted performance with supreme reliability
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Trusted performance with supreme reliability
Ensure seamless, high-speed communication with industry-leading uptime, rapid response times, and flawless service delivery.
99.99%
uptime, ensuring uninterrupted communication.
Tier-1
aggregator with direct links to all US operators.
global-availability,-powered-by-our-robust-network
Global availability, powered<br>by our robust network
Unmatched scale and global reach
Global availability, powered<br>by our robust network
Unmatched scale and global reach
Engage customers across the world with extensive operator connections and high-volume messaging capabilities.
400+
direct MNO connections for superior global reach.
60Bn+
annual transactions
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Enhanced customer engagement and satisfaction
Enhanced customer engagement and satisfaction
Enhanced customer engagement and satisfaction
Enhanced customer engagement and satisfaction
Drive exceptional customer experiences with personalised interactions, high call success rates, and zero interruptions.
70%
increase in customer response rate (from 30%).
30%
increase in outbound call success with video solutions.
sms
SMS

Improve sales and customer satisfaction with superfast messaging. Boost engagement with instant OTPs, notifications, two-way interactions, and bulk messaging.

whatsapp
WhatsApp

Connect with users on the most popular instant messaging app with rich features. Retain your customers with cool notifications and smooth customer service experiences.

rcs
RCS

Create engaging branded content and transform your customer service, marketing, and transactional messages with RCS.

mms
MMS

Bring your messaging campaigns to life and give customers immersive brand experiences with interactions through video, audio, pictures, and more.

Voice
Voice

Give your business a virtual mobile identity. Build fast, reliable, and secure voice applications for your business with our powerful cloud-based voice solutions.

Email
Email

Build communication flows in minutes with our drag-and-drop interface and engage with your audience through programmable email notifications to verify, authenticate, support, update, and more.

Video
Video

Add a personal touch to customer conversations with our programmable video solutions that offer unparalleled customisation options and guarantee top-notch security.

Create. Customise. Connect.

Our robust CPaaS APIs come with the gift of flexibility. Build, scale, and optimise customer interactions with easy-to-integrate solutions.

Communication excellence for every industry

BFSI

Banking that customers can bank on

Garner higher trust levels by navigating secure transactions with OTPs, fraud alerts, and banking updates.

Healthcare

Patient care - on time, every time

Improve patient care and outcomes with automated appointment reminders, lab results, and virtual consultations on secure channels.

Ecommerce

Turn notifications into big wins

Accelerate sales with abandoned cart reminders, personalised promotions, and proactive order tracking on SMS and WhatsApp.

Travel

Let customers stay on top of their travel plans

Keep passengers informed with instant booking confirmations, real-time flight updates, and automated check-in reminders.

transport

Deliver with confidence, not concern

Ensure smooth deliveries with driver alerts, live shipment tracking, and proof-of-delivery confirmations via mobile messaging.

Explore use cases

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1
Customer support

Deliver faster resolutions and world-class service experiences with AI-driven automation and intelligent interactions.

2
Seamless authentication

Enable frictionless user access with multi-factor authentication via SMS, voice, or email.

3
Intelligent marketing

 Drive engagement and conversions with personalised, timely campaigns delivered through SMS, WhatsApp, and rich messaging. 

4
Transactional updates

Keep customers informed with real-time order confirmations, payment alerts, and delivery notifications across their preferred channels.

5
Conversational engagement

 Nurture meaningful customer relationships with interactive, context-rich conversations that boost loyalty and drive conversions. 

Experience CPaaS in action

Watch how CPaaS can engage customers seamlessly across channels for remarkable experiences.

Count on us for proven results

CASE STUDY

Discover how Shiprocket minimised Return-to-origin (RTO) losses by 45% and enhanced CX by integrating a WhatsApp solution.

CASE STUDY

Read how we empowered Flipkart’s e-commerce growth with advanced call masking, optimised delivery rates, and high-speed support for seamless customer experiences.

CASE STUDY

Explore how AirAsia uses innovative messaging and cloud telephony solutions to enhance customer satisfaction and deliver real-time travel updates.

Why choose Tata Communications ?

Why choose Tata Communications ?

Comprehensive capabilities

    • Seamlessly connect with your customers across SMS, WhatsApp, RCS, MMS, Voice, Video, Push Notifications, and Email
    • Connectors and Integrations with CRMs I CDPs I Contact Center Solutions I Mobile Marketing Platforms I Customer Engagement Platforms I E-commerce I Workflow Automation 

Global availability, powered by our robust network

    •  190+ countries covered 
    •  1600+ direct and indirect routes for optimal deliverability 

Trusted service and compliance

    • Committed to providing trusted, transparent, and high-quality service
    • Proud member of MEF (Mobile Ecosystem Forum); signed its Business SMS Code of Conduct
    • 21 years of flawless SLA maintenance

Top-tier support

    • Dedicated team of strategic and technical experts
    • 24/7 assistance

Raise the bar for CX and EX with a future-ready all-in-one suite

Fuel growth with connected experiences for customers and employees.

Interaction
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Related solutions

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Kaleyra™ CCaaS

Kaleyra™ Unified Communications

Kaleyra™ Unified Communications

Kaleyra™.ai

Kaleyra™.ai

Kaleyra™ CCaaS

Kaleyra™ CCaaS

Kaleyra™ Unified Communications

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Kaleyra™.ai

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Frequently asked questions

What is CPaaS (Communications Platform as a Service)?

CPaaS is a cloud-based platform that enables businesses to integrate real-time communication features (SMS, WhatsApp, voice, video, email) into their applications via APIs. It eliminates the need to build infrastructure from scratch.

What are the key business benefits of CPaaS?

CPaaS (Communications Platform as a Service) helps organizations:
  • Reduce costs – No need for building complex infrastructure
  • Improve customer engagement – Multi-channel messaging (SMS, WhatsApp, voice, email)
  • Scale instantly – Handle traffic spikes without downtime
  • Speed up development – Easy-to-integrate APIs for fast integration

How do I choose the right CPaaS provider?

Look for:
  • Global reach (direct carrier connections)
  • High deliverability (99%+ success rates)
  • Transparent pricing (no hidden fees)
  • Compliance-ready (GDPR, HIPAA, TCPA)
  • 24/7 support (SLAs and expert assistance)

Which industries benefit most from CPaaS?

Top use cases by sector:
  • Banking/Fintech – OTPs, fraud detection
  • Healthcare – Appointment reminders, telehealth
  • E-commerce – Order confirmations, shipping alert
  • Travel – Booking updates, check-in notifications
  • Call Centers – VoIP, IVR, call routing

Resources to help you choose better

Building Smarter CX: Your Step-by-Step Guide to AI in Action

Webinar

Building Smarter CX: Your Step-by-Step Guide to AI in Action

With AI redefining customer interactions, enterprises are seeking smarter, integrated solutions to ...

Tata Communications Recognised as an Established Leader in the Juniper Research 2025 CPaaS Leaderboard

Analyst Recognitions

Tata Communications Recognised as an Established Leader in the Juniper Research 2025 CPaaS Leaderboard

Leading the Future of Enterprise Customer Engagement Strategy

Build vs. Partner: A three-year TCO analysis of multi-agent AI deployment for commerce at scale

White Papers

Build vs. Partner: A three-year TCO analysis of multi-agent AI deployment for commerce at scale

Deep dive into AI economics for retail CX.

Tata Communications - OTT Business Messaging Leaderboard

Analyst Recognitions

Tata Communications - OTT Business Messaging Leaderboard

Tata Communications named an Established Leader in OTT Business Messaging by Juniper Research for ...