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Case Study

Shiprocket & Tata Communications Kaleyra

Business impact
in action

45

Reduction in RTO losses via WhatsApp automation

50

Increase in contact rate over traditional channels

3500

Active sellers using Shiprocket Engage product

Challenge

The Challenge

Struggled with high RTO rates and poor response rates (30%) through traditional communication channels.
Solution

The Solution

Implemented Kaleyra's WhatsApp suite via Shiprocket Engage for order verification, address confirmation, and automated tracking updates.
result

The Result

Achieved 45% reduction in RTO losses, 50% higher contact rates versus traditional channels, and improved response rates to 70%.
Engage is used by 3500 active sellers and helps users seamlessly navigate FAQs, track orders and update their address directly on WhatsApp. It has helped reduce call center costs, lowering the RTO rate and increase the brand recognition of sellers.
Vivek Thota
Assistant Director, Shiprocket
Assessment
Could your customer interactions be driving more value for your business?