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Rethinking customer interactions to boost CX: Pulse survey report from HBR Analytic Services

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Rethinking customer interactions to boost CX:...
Transforming CX through smarter customer interactions

Key takeaway

  • Evolving role of customer interactions

    Customer interactions have shifted from transactional events to relationship-building opportunities across the entire journey.

  • Tata Communications’ Customer Interaction Suite (CIS)

    CIS enables scalable, hyper-personalised, AI-driven interactions that blend automation with human touch.

  • Insights from a global perspective

    A Tata Communications sponsored survey reveals expert insights and best practices shaping the future of customer interactions.

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Rethinking customer interactions to boost CX:...
Assessment
Could your customer interactions be driving more value for your business?

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