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Business impact
in action
48 hours
System built & implemented
5000
messages received in 4 days post-launch
110000
volunteers connected to citizens
The Challenge
During the COVID-19 pandemic, the Italian Red Cross faced an overwhelming surge in calls to their contact centre, straining their ability to respond to emergencies.
The Solution
Tata Communications rapidly implemented a toll-free SMS system allowing people to request medicines, information, and grocery deliveries via text.
The Result
Prioritised emergency responses, eased burden on strained resources, and enhanced operational efficiency during the critical period.
The Italian Red Cross and its users benefited from an easy and convenient method of communication. Patrons were able to avail their services quickly and safely.