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Case Study

Transforming healthcare communication: Practo & Kaleyra

Business impact
in action

2.5B+

texts/month enabled seamless care

12

types of SMS for care coordination

1.5M

messages/day to keep users updated

Challenge

The Challenge

Practo, a fast-growing digital healthcare platform, needed to reliably communicate appointment reminders, lab results, payment notifications, and follow-ups to 25 million patients and 200,000 providers across 15 countries in real time, a scale that quickly outgrew existing systems.
Solution

The Solution

Partnered with Tata Communications Kaleyra to deploy a unified CPaaS messaging platform. Kaleyra enabled Practo to send 12 distinct message types (SMS, email, push) seamlessly, with high throughput, robust scheduling, and secure delivery.
result

The Result

Achieved real-time, personalized patient communication across geographies. Enhanced patient-provider engagement and satisfaction through timely notifications. Scalable messaging infrastructure supported Practo’s rapid customer and provider growth.
Through Tata Communications Kaleyra, Practo was able to provide customised service, and stay connected to every customer, sending approximately 1.5 million messages per day.
Assessment
Could your customer interactions be driving more value for your business?