Improve Retention Rate of Connected Vehicle Subscription Services
Discover strategies to increase subscription renewals by understanding customer usage patterns and preferences.
Key takeaway
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Industry challenge:
Until recently, automotive OEMs were unaware of application usage patterns in their connected vehicle services, failing to provide what customers actually want to consume.
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Subscription impact:
This lack of insight negatively impacts subscription renewal rates after the free trial period ends.
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Long-term planning:
With vehicles remaining on the road for more than 10 years on average, OEMs need to plan today and develop systems to future-proof their vehicles.
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Data-driven solution:
Tata Communications MOVE™ Renewal Assure enables OEMs to analyze connected vehicles' data consumption, gaining insights into how much data customers need and which applications they use, allowing for tailor-made plans that fit budgets and fulfill needs.
