Business impact
in action
Faster
store rollouts with zero-touch deployment
Significantly
boosted customer satisfaction
Unified network
management across 270+ stores
The Challenge
Starbucks India partnered with Tata Communications to overcome network availability issues and implement a robust SD-WAN solution tailored for their retail stores.
The Solution
Using Cisco Meraki and Tata Communications’ managed Wi-Fi services, Starbucks aims to enable offline tracking of consumer behaviors and improve network management.
The Result
Tata Communications’ existing relationship with Starbucks, deep market reach across Tier 2 and Tier 3 cities, strong technology capabilities, and customer-focused team made them the ideal partner.
Benefits delivered: faster implementation and strong partnership
With a customer-centric approach and collaborative attitude, the partnership is already progressing successfully, with expectations to deliver impactful results soon.
It is giving us capabilities to deeply understand our customers, but also giving a lot of delight to our customers; that unique experience in Starbucks which I think no other retailer in India offers right now.