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Case Study

Grofers & Tata Communications Kaleyra

Business impact
in action

200000+

orders processed per day via SMS

4 bn INR

sales during GOBD week 2019

95%

of messages were promotional SMS

Challenge

The Challenge

Needed a reliable communication platform to manage daily messaging requirements and scale up for promotional events like their Grand Orange Bag Day sales.
Solution

The Solution

Tata Communications implemented Kaleyra SMS platform for both transactional and promotional messaging, integrating seamlessly with Grofers' existing systems.
result

The Result

Supported peak processing of 200,000 orders per day, helping achieve significant sales during promotional events and profitability.
Grofers has seen phenomenal success from their SMS campaigns using Tata Communications Kaleyra.
Assessment
Could your customer interactions be driving more value for your business?