From first tap to final cheer, Tata Communications enables personalised, tech-powered fan journeys—driven by data, secured by design, and scaled across any venue, platform or moment.
Turn every crowd into a connection
Fuel high-performance fan engagement with AI, edge, and insight at every turn of the game
Craft unforgettable fan moments—at stadium scale
From signal dropouts to disjointed experiences, fragmented fan journeys are a thing of the past. Tata Communications unites cutting-edge networks, edge compute, and AI insights to deliver seamless, personalised, real-time fan engagement—at every touchpoint, across any crowd.


Fans lost in the crowd
Spotty coverage creates uneven fan journeys across big spaces.
Here’s what you can do:
Fuel fandom with always-on connections

Too many fans, too little bandwidth
Network demand spikes leave fans lagging—literally.
Cut the congestion:
Own the moment—power fans with private 5G
Keep fans buzzing with Wi-Fi that never quits

Big arenas. Bigger blind spots.
Big arenas. Bigger blind spots.
Get a clearer view:
Streamline the buzz, amplify every fan story

When the action freezes
Content lags create disjointed moments across fans and devices.
Deliver it live:
Stream without stutter – no skips, no lags
Plug in, switch on, keep fans connected
Push content faster, keep fans locked in

Flying blind – thousands of fans, zero insight
Without real-time fan data, decisions are slow or reactive, weakening marketing and ops impact.
Turn insight on:

One offer fits none
Poor timing and relevance hurt campaign performance in-venue.
Target the right fan:

Missed moments
Lack of persona mapping limits customisation and loyalty.
Make it personal:
Sync every touchpoint, scale the love
Manifesting monumental moments
CXOs, digital transformation leaders, marketing minds, and infrastructure pros alike can unlock the power of seamless, insight-driven fan engagement at scale.
Driving growth
Unlock revenue through data driven experiences.
Tech transformation
Tech-powered fan journeys through digital-first transformation at scale.
Connecting fans
Ensure connectivity—even during peak demand surges.
Fan-first approaches
Create targeted, memorable fan experiences.
Awards & Recognition
12 years of being recognised as a Leader

Tata Communications Named Leader in IDC MarketScape 2024

Built to move stories, streams, stadiums & screens
A unified portfolio spanning cloud, edge, connectivity, and insights—built to fuel the future of media, entertainment, and sports.
Customer Success Stories
Empowering the Spectacle: Inside #F1’s Data-Powered Broadcast
MotoGP™ improves efficiency and reduced cost with Tata Communications Network
Empowering People: The Team Behind #F1’s Seamless Broadcasts
Empowering a Better Tomorrow: Innovation Behind #F1’s Net-Zero Goal
Our latest resources

Video
Introducing the all new MediaHub!
Take control of your entire media workflow—Tata Communications Media Hub unifies video, cloud, ...

Analyst Recognitions
Leader in IDC MarketScape: Worldwide Media Consultation, Integration, and Business Operations Cloud Service Providers 2024 Vendor Assessment
Download excerpt to get a detailed analysis of the media industry, transformative mega trends, ...
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