CPaaS
Case Study
Shiprocket & Tata Communications Kaleyra
2024-11-28
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24 mins
Discover how Tata Communications Kaleyra empowered Shiprocket to reduce RTO losses and transform customer engagement through WhatsApp automation
Key Takeaways
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Shiprocket, India's largest eCommerce enablement platform, serves SMEs and D2C retailers across India and 220+ countries globally.
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Challenge:
Struggled with high RTO rates and poor response rates (30%) through traditional communication channels.
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Our Solution:
Implemented Kaleyra's WhatsApp suite via Shiprocket Engage for order verification, address confirmation, and automated tracking updates.
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Results:
Achieved 45% reduction in RTO losses, 50% higher contact rates versus traditional channels, and improved response rates to 70%.
