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Case Study WhatsApp CPaaS Customer Validation Interaction Ungated Logistics

Shiprocket & Tata Communications Kaleyra

CPaaS
Case Study

Shiprocket & Tata Communications Kaleyra

2024-11-28
24 mins

Discover how Tata Communications Kaleyra empowered Shiprocket to reduce RTO losses and transform customer engagement through WhatsApp automation

Key Takeaways

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      Shiprocket, India's largest eCommerce enablement platform, serves SMEs and D2C retailers across India and 220+ countries globally.

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      Challenge:

      Struggled with high RTO rates and poor response rates (30%) through traditional communication channels.

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      Our Solution:

      Implemented Kaleyra's WhatsApp suite via Shiprocket Engage for order verification, address confirmation, and automated tracking updates.

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      Results:

      Achieved 45% reduction in RTO losses, 50% higher contact rates versus traditional channels, and improved response rates to 70%.

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