Learn how data insights can help create personalized connected car services that drive subscription conversions.

Market trend: Although revenue from connected car services is expected to increase dramatically, recent reports show that the ratio of paid data subscribers is expected to contract by 20% between 2021 and 2028.

Solution approach: Tata Communications MOVE™ Renewal Assure provides insights on consumer application usage and data consumption from connected cars.

Personalization opportunity: These insights enable OEMs to offer attractive, personalized services that improve customer experience and aim to increase connected car data subscription conversion rates.

Revenue potential: The solution helps unlock new avenues for revenue generation by giving OEMs the power and visibility to improve their customers' experience.