Improve Retention Rate of Connected Vehicle Subscription Services
2023-07-06
.png?t=1743285383687)
24 mins
Discover strategies to increase subscription renewals by understanding customer usage patterns and preferences.
Key Takeaways
-
Industry challenge
Until recently, automotive OEMs were unaware of application usage patterns in their connected vehicle services, failing to provide what customers actually want to consume.
-
Subscription impact
This lack of insight negatively impacts subscription renewal rates after the free trial period ends.
-
Long-term planning
With vehicles remaining on the road for more than 10 years on average, OEMs need to plan today and develop systems to future-proof their vehicles.
-
Data-driven solution
Tata Communications MOVE™ Renewal Assure enables OEMs to analyze connected vehicles' data consumption, gaining insights into how much data customers need and which applications they use, allowing for tailor-made plans that fit budgets and fulfill needs.
