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SMS Customer Validation Interaction Transform e-commerce communications through CPaaS platform Ungated Retail and E-commerce

Grofers & Tata Communications Kaleyra

CPaaS
Case Study

Grofers & Tata Communications Kaleyra

2024-08-30
24 mins

Explore how Tata Communications Kaleyra SMS platform enabled Grofers to scale to 200,000 daily orders while delivering real-time customer communications

Key Takeaways

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      Grofers is a leading online grocery delivery service in India with presence in 25+ cities offering convenience to customers through its app and website.

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      Challenge:

      Needed a reliable communication platform to manage daily messaging requirements and scale up for promotional events like their Grand Orange Bag Day sales.

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      Our Solution:

      Tata Communications implemented Kaleyra SMS platform for both transactional and promotional messaging, integrating seamlessly with Grofers' existing systems.

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      Results:

      Supported peak processing of 200,000 orders per day, helping achieve significant sales during promotional events and profitability.

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