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SMS Customer Validation Interaction Power humanitarian communications through CPaaS solutions Ungated Healthcare

Red Cross & Tata Communications Kaleyra

CPaaS
Case Study

Red Cross & Tata Communications Kaleyra

2024-08-30
24 mins

Discover how Tata Communications Kaleyra helped Red Cross manage COVID-19 crisis communication through innovative SMS solutions

Key Takeaways

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      Red Cross is a leading international humanitarian organisation providing emergency assistance and disaster relief worldwide.

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      Challenge:

      During the COVID-19 pandemic, the Italian Red Cross faced an overwhelming surge in calls to their contact centre, straining their ability to respond to emergencies.

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      Our Solution:

      Tata Communications rapidly implemented a toll-free SMS system allowing people to request medicines, information, and grocery deliveries via text.

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      Results:

      Prioritised emergency responses, eased burden on strained resources, and enhanced operational efficiency during the critical period.

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