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For retail businesses, engagement with customers has shifted over the last decade. Where once brick and mortar stores were the main point of contact, online and social...
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As the digital transformation continues, CIOs need to work with a broad group of technology vendors and expert partners to build solutions for connectivity, cloud, collaboration, Internet of Things (IoT), and security, all of which involves an incredible level of complexity.They also need partners who can help to simplify and manage this complexity by providing end-to-end solutions. Tata Communications has the tools, platforms, skills and expertise
to help you build an agile platform that enables compelling employee and customer experiences, deploy connected solutions and build digital trust. With our solutions-oriented approach, proven managed-service capabilities and cutting-edge infrastructure, we enable a hyperconnected ecosystem powered by cloud, mobility, IoT, collaboration, security and network services. As we march into 2023, let’s look at the technology trends which have truly made an impact on the business world.
Looking back to look forward There were a number of innovations in the digital world that benefitted businesses and their customers this year. Enterprise businesses need to build trust across their digital ecosystems. That means maintaining the integrity and security of all transactions and data, being transparent about data privacy, and complying with regulations. Achieving this remains a challenge, however, in the face of constantly evolving threats, lack of security skills and stringent data privacy requirements, “Digital Trust” programmes are one of the highest priorities of global business leaders. With remote working and the adoption of 5G and IoT, managing and reducing risk has become even more complicated. This evolving landscape requires businesses to deploy an average of over 45 cybersecurity-related tools, increasing the complexity of their security and reducing its effectiveness.
CIOs need a partner who can help them manage risks, simplify operational complexity, and ensure all customer data and interactions are secure and handled with trust.
At Tata Communications we have rapidly provisioned secure access for over 50,000 users within days. Our state-of-the-art Cyber Security Response Centre analyses close to 10 billion threats every day, and we helped mitigate more than 250 DDoS attacks for a bank, saving them millions of dollars in potential losses. Recent high-profile breaches of Australian companies have accelerated efforts to fast-track ‘Digital Trust’ initiatives. The Tata Communications full suite of cyber security services protects entire IT infrastructures from cloud to endpoints. The cloud-delivered services leverage indigenously built, open extended detection and response (XDR) architecture, security analytics, automation, and threat intelligence platforms that deliver unified security visibility, faster detection, and response to threats. Our award-winning services are provided by skilled security staff remotely, on-premises, or in a hybrid model to simplify security management. At the same time, breakthroughs in 5G and LTE data networks have led to greater enterprise innovation. With 5G, we are keen to support enterprises achieve their business goals and explore new revenue streams. We have built a Global Private 5G Centre of Excellence and are testing several Private 5G use cases such as automated quality inspection of equipment using video and image analytics, inventory management and asset tracking, warehouse theft detection, AR/VR-based remote worker collaboration, video-powered retail purchase, and much more. We have also engaged with C-suites from the banking and financial services industry to understand their challenges and priorities regarding the customer experience, customer retention and how disruptive technology is helping them achieve their goals. The findings on
Banking, Financial services and Insurance (BFSI) showed more enterprises are using digital technologies to improve customer experience at physical points such as ATMs and self-service lobby kiosks.
Some 72 per cent of enterprises reported that these tools had the biggest impact in helping them reach new customers as well as retain old ones. They not only reduced the number of time-consuming tasks for employees but also improved overall customer service.In APAC, we work with some of the largest banks and in addition to delivering a superior customer experience we are enabling them to build software-defined networks and deliver savings. We also work with some of the best-known retail and OTT customers who leverage our cloud-based customer interaction platform that integrates voice, video, text, social message, and IVR, giving customers an omnichannel experience. The airline, transport and utilities sectors also leverage our connected workforce & connected partner portfolio to deliver enhanced customer experiences for their employees and customers. What’s next in 2023? If we look to the foreseeable future,
technology is bound to change and companies must be ready to reinvent themselves. Sustainability will be key to how enterprises are able to deliver impact while concepts such as the metaverse will continue to evolve till people figure out how to make it meaningful. Also look out for:
- An increase in cybersecurity: APAC organisations will invest more in cybersecurity as cyber-threats continue to rise. Supply chains and governments were the core targets of bad actors this year, so cybersecurity will continue to be a key focus for all organisations in 2023.
- Virtual workspaces: Digital-first customer interaction platforms such as Tata Communications DIGO are allowing businesses and customers to engage across multiple platforms including voice, SMS, email, social messaging, video, text to speech, IVR, chatbot and more. Tata Communications DIGO is an in-network cloud communications platform that offers intelligent, 360-degree human-to-everything (H2X) interactions for its users. These solutions are in very high demand and businesses will continue to reimagine the office landscape of the digital world. At the same time, metaverses and other virtual spaces will provide an immersive shared space for companies and may slowly develop their own virtual economies using digital currencies.
- Next-generation AI: APAC enterprises will continue to adopt machine learning and artificial intelligence solutions to improve their customer service and contact centre functions.
- Network modernisation: Network modernisation is another crucial piece in the digital enterprise puzzle. As companies become more connected, expand operations into newer markets, deploy distributed applications and tap into a geographically dispersed labour pool, their network architecture must be able to readily support distributed applications deployed in the cloud, on-premises and at emerging collection ‘edges’. For all of this to happen seamlessly, a predictable network performance and strong security controls will become even more essential.
- Sustainable technology: Climate change is a top priority for business leaders and more attention is being paid towards Environmental Social Governance (ESG) efforts to meet sustainability goals. This means digital strategy and sustainability will become increasingly important and intertwined. Communications and collaboration solutions are one of the widely adopted digital technologies in which organisations can look to minimise their environmental footprint. Asia Pacific’s carbon emissions actually fell from nearly 17.18 billion metric tonnes in 2019 to 16.75 billion metric tonnes this year, according to research company Statista. This can be partly attributed to COVID-19 restrictions and the proliferation of remote working. By continuing to support remote or hybrid working models, organisations can lower their carbon emissions by cutting down on travelling and commuting.
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