Report
Customer Interaction Suite
Rethinking customer interactions to boost CX: Pulse survey report from HBR Analytic Services
2024-07-16
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24 mins
The HBR Analytic Services Pulse Survey Report, sponsored by Tata Communications, highlights the growing importance of customer experience in a hyperconnected world. While 94% of leaders agree on its importance, only 38% feel they’re succeeding. The report offers insights, expert opinions, and strategies to elevate CX in today’s evolving landscape.
Key Takeaways
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Evolving role of customer interactions:
Customer interactions have shifted from transactional events to relationship-building opportunities across the entire journey.
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Tata Communications’ Customer Interaction Suite (CIS):
CIS enables scalable, hyper-personalised, AI-driven interactions that blend automation with human touch.
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Insights from a global perspective:
A Tata Communications sponsored survey reveals expert insights and best practices shaping the future of customer interactions.
