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Rethinking customer interactions to boost CX: Pulse survey report from HBR Analytic Services

Report
Customer Interaction Suite

Rethinking customer interactions to boost CX: Pulse survey report from HBR Analytic Services

2024-07-16
24 mins

The HBR Analytic Services Pulse Survey Report, sponsored by Tata Communications, highlights the growing importance of customer experience in a hyperconnected world. While 94% of leaders agree on its importance, only 38% feel they’re succeeding. The report offers insights, expert opinions, and strategies to elevate CX in today’s evolving landscape.

Key Takeaways

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      Evolving role of customer interactions:

      Customer interactions have shifted from transactional events to relationship-building opportunities across the entire journey.

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      Tata Communications’ Customer Interaction Suite (CIS):

      CIS enables scalable, hyper-personalised, AI-driven interactions that blend automation with human touch.

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      Insights from a global perspective:

      A Tata Communications sponsored survey reveals expert insights and best practices shaping the future of customer interactions.

Download the PDF

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Could your customer interactions be driving more value for your business?