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Voice CPaas Customer Validation Interaction Enable e-commerce communications through masked calling Ungated Retail and E-commerce

Flipkart & Tata Communications Kaleyra

CPaas
Case Study

Flipkart & Tata Communications Kaleyra

2024-11-12
24 mins

Learn how Tata Communications' call masking service enables Flipkart to enhance delivery rates while ensuring customer privacy during product deliveries

Key Takeaways

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      Flipkart, one of India's leading e-commerce marketplaces, serves over 500 million registered customers with 150 million products across 80+ categories.

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      Challenge:

      Flipkart needed to improve delivery success rates while protecting customer and delivery agent privacy during communications.

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      Our Solution:

      Tata Communication implemented call masking solution using Direct Inward Dialing (DID) with dedicated regional voice channels and numbers.

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      Results:

      Achieved higher call connection rates, faster response times for reported issues, and improved delivery rates while maintaining complete privacy compliance.

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