Flipkart, one of India's leading e-commerce marketplaces, serves over 500 million registered customers with 150 million products across 80+ categories.

Challenge:

Flipkart needed to improve delivery success rates while protecting customer and delivery agent privacy during communications.

Our Solution:

Tata Communication implemented call masking solution using Direct Inward Dialing (DID) with dedicated regional voice channels and numbers.

Results:

Achieved higher call connection rates, faster response times for reported issues, and improved delivery rates while maintaining complete privacy compliance.