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In the previous blog, we discussed how augmented reality, destined to be the next computing platform, is still a nascent technology and needs to cross a big chasm to...
2 mins read
Why is the telecom industry so important to the success of AR?
One of our early revelations was that we needed to quickly distinguish AR from other versions of “reality” related technologies. Of all the different approaches that bridge physical and digital experiences, augmented reality holds the most potential for benefits across consumers, enterprises and different industries. The primary reason is that AR, unlike VR, aims at enhancing the experience of the real world by combining digital information and media, which can be used across much wider spectrum of applications and use cases, exponentially increasing its likely impact. But, as we all know, the real world experience involves multiple changing scenarios and variables, and is compounded further by the unpredictability of user behaviours. This makes AR, in a full potential mode, extremely data intensive, requiring massive amounts of data processing being computed via complex algorithms. And all that in real time.
Despite the significant advancement in computing technologies in recent years, we are still a long way away from the level of real time data transactions - volume, speed, security - required for AR to reach its full potential. Even the Pokémon Go app, with basic augmented reality features, was mired in various issues such as network outages, hacking, and users complaining about phone battery life issues. Problems such as these are serious bottlenecks that threaten to limit the widespread development and adoption of AR technology. But who is in a better position to address these challenges than the
telecom industry? Only it can create the advanced network infrastructure and the platform based ecosystem to enable complex data processing, storage and transport that advanced AR applications will require. ICT service providers that recognise this opportunity early will also capture larger share of the financial benefits. In the next two blogs, we will look deeper into the challenges facing widespread adoption of AR and how telecom sector can play an enabling role in the evolution of this fascinating technology.
How do you see AR shaping the future of entertainment and communications? Let us know in the comments below.
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