The road has not been easy for broadcasters over the last thirty years. They have seen disruption change their industry almost beyond recognition. Their viewers have...
Golf: tradition meets tech innovation
2 mins read
Golf is a sport that is rightly proud of its traditions and heritage, from the rich history of The Open Championship dating back to 1860, to the passion and sportsmanship of the biennial Ryder Cup. Yet, the modern professional game is increasingly breaking new ground through its innovative use of technology.
The European Tour is at the forefront of this through our commitment to Driving Golf Further. Every year we run up to 48 tournaments around the world, each one with up to five separate network infrastructures for public Wi-Fi, broadcast and TV, scoring, operational back-of-house, and the digital screens you see dotted around the course. Our ambition is to not just enable a truly connected course, but an intelligent one. So, a course that can help bridge the gap between the spectators onsite and armchair fans and provide us with new insights to improve almost every aspect of each of our events.
Our plan is to develop the winning idea further, and then test it in action during the 2020 European Tour season. My fellow judges and I are looking for ideas that catch the imagination of fans, players and our partners alike – by, for example, opening up new opportunities to create content that is unique and compelling, and deliver it to increasingly mobile, digitally-savvy audiences worldwide."It’s a competition for start-ups and small businesses to develop creative new solutions and concepts to enhance the game of golf. The ideas might enable this truly connected golf course, bring fans closer to the game or enhance the Tour’s broadcast and production."
"Put another way, if the idea were a car, it would turn heads and be truly different to anything else on the road!"

"The adoption of 5G could not only make the Tour more efficient operationally but also further augment each event for fans, both onsite and at home. "

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