Globally, the hybrid nature of working has radically transformed the way people communicate with each other. In this article, Nirav Shah, Head of Global SIP Connect GTM...
Connecting your workforce through Unified Collaboration technology
3 mins read
A global airline. A provider of financial data and infrastructure. A global IT services company. What could they all possibly have in common? The answer: an urgent need for unified collaboration. In this article, Jeyavelan S., Head of Collaboration & Connected Solutions, India & MECAA at Tata Communications, explores how enterprises can connect their workforces through unified collaboration technology.
All of these entities have operations spread over different countries, and were struggling with siloed communication set-ups, a need for streamlined communication across all locations, and need for (preferably) a single solution or platform that would enable hybrid work, ensure business continuity, increase efficiency, and decrease costs. The airline, for instance, was using multiple PBXs (Private Branch Exchanges) each serving its own region (country). It neither had the ability to provide an effective unified collaboration medium, nor to support work from home—an essential in these times of hybrid work. Furthermore, the separate communications systems being used not only led to wasted resources and duplication of work, but also meant work was being done in silos with no standardised communications across locations.This solution needed to include voice calling, text messaging, virtual meetings, and voice mail. The financial company was using multiple fragmented collaborative solutions and wanted to unify them into a single standard platform for a consistent user experience."The management realised the need for a single service provider that offered a unified and centralised cloud calling solution to streamline their communications across geographies."

- Consolidating telecom services being provided by multiple vendors by moving to a single provider that could cover all these services
- Support with migrating from legacy TDM (Time division multiplexing) infrastructure to SIP (Session Initiation Protocol) and number portability
- Support with acquiring a geo-redundant architecture with assured high voice quality
- End-to-end, best-in-class services
- Effective, borderless communication and collaboration and ability to work from home ensured business continuity, boosted employee productivity and enhanced the airline’s operational efficiency.
- The centralised management and simplified platform reduced wastage of resources and effort duplication, allowing employees to focus on core business activities.
- The single provider set-up significantly reduced costs.
- The uptime of 99.99% ensured non-disruptive user experience
- And the global coverage meant that the airline’s upcoming plans to move its employees in US, Europe and APAC to cloud were also covered.
As part of their digitalisation journey, enterprises are moving towards unified communications solutions on the cloud. This is a complex migration process while establishing the overall infrastructure and regulatory understanding to offer their services in highly regulated countries. Most companies do not have the in-house expertise to handle this complexity."In today’s world of hybrid work, changing customer expectations and the need to be “always on”, the key to success is seamless communication and collaboration."

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