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Tata Communications' Andrew Yeong, shares his perspective on the potential of MVNOs. The Mobile Virtual Network Operators (MVNOs) in China have faced many challenges...
2 mins read
John Hayduk, Tata Communications' CTO and CIO and I also attended a day in February at Facebook, hosted by Facebook’s CIO, Timothy Campos, and Head of Marketing, Rebecca van Dijck. Facebook absolutely see that 1+1 = 3 when it comes to the CIMO. We were part of a group of around twenty new couples who met with Facebook’s smartest and shared ideas around our challenges in security, big data, data privacy and new ways of using communications technology to engage with each other and our customers. The most insightful moment in the day was when we were each asked to put ourselves in the seat of our counterpart – whether that be the CIO or CMO and to suggest the biggest challenge our colleague faced and how we could help with that challenge Some of the lessons we have learnt so far at Tata Communications in building alignment across marketing and IT: • Cooperate – don’t compete • Don’t be afraid to ask stupid questions or in turn to answer them • Embed full time people in the other’s function • Develop joint project plans and dashboards • Participate together in key hiring decisions • Encourage intellectual curiosity in each other’s area of expertise • Encourage diversity in the skill set of the primary project lead • Have the view of the customer embedded in every key IT decision and milestone • Work together to address the strategic challenges like BYOD and mobile Building a new relationship takes time, patience and relies upon understanding the other’s perspective.
Oscar (to Felix):
"You leave me little notes on my pillow. I told you a hundred-and-sixty-eight times I can't .. stand .. little notes on my pillow!
'We are all out of Corn Flakes. F.U.
“ It took me three hours to figure out that 'F.U.' was Felix Ungar!"
The Odd Couple, Neil Simon 1965 IT and marketing at first blush do make an odd couple. Each function can hide behind acronyms and emails - the enterprise equivalent of Felix’s pillow notes. This is a lose, lose. Instead, let’s celebrate the diversity of perspectives from the CIO and CMO, embrace the collective challenge, enjoy the other’s skill set and together become the catalyst for innovation in the enterprise that creates the next wave of shareholder value. Follow Julie on Twitter:
@juliewoodsmoss
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