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Enterprises across the globe adopted a work from home model for business continuity during the pandemic. This led to a revamping of traditional B2B communication...
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In this blog, Srini CR predicts the upcoming tech trends that are going to dominate digital transformation in 2021.
2020 was quite a year. Hijacked by a global pandemic and exposed to major disruption, the world has experienced a lot of heartache and even more uncertainty. But as a result of all this chaos, there have also been leaps and bounds in innovation. Organisations across the globe are accelerating their digital transformation initiatives at breakneck speeds in a bid to reset and survive. For better or worse, we can all agree, 2020 was memorable. So, as we enter 2021, here are my predictions for the technologies I expect will come to define this next normal. Cloud’s reign continues Even before the events of 2020, cloud had already established its value for many businesses by providing improved agility, scalability, and cost efficiencies across industries.
In 2020, the technology helped to add a layer of resilience to many organisations by making the sudden shifts in working habits less disruptive. This has sealed cloud’s place as an essential piece of enterprise tech. In the next 5 years, the cloud computing industry is expected to grow from $371.4 billion in 2020 to $832.1 billion by 2025, at a CAGR of 17.5%. This year, businesses will focus more on managing their cloud costs better and look to unify their different cloud environments.
Cloud will also grow in popularity as the ideal execution venue for new and emerging technologies such as artificial intelligence (AI), machine learning (ML), blockchain, and edge computing. Thus, making it integral to the digital transformation journey many more businesses are now on. Intelligent networks are the new normal The COVID-19 pandemic is forcing businesses to innovate reactively and creatively in order to make work pattern shifts that they thought would take years, happen in mere weeks. While it might’ve been necessity that got them there, the results of this mass experiment have been eye-opening. Despite many preconceptions, remote working has largely been a success. Some 77% of remote workers say their productivity has increased this year which is great for employers. According to one study in the US, 75% of those surveyed said they would like to continue to work from home in at least a partial capacity, while 40% of respondents said they feel strongly that their employer should give employees the choice to opt-in to remote work."In the face of increased competition due to greater prevalence, cloud providers will need to focus on enhancing and integrating security, compliance, and privacy into their offerings."
As a result, I predict more organisations will start seeking intelligent and intent-based networks that offer integrated security – such as SD-WAN for the WAN with SASE and Zero Trust security or virtual networks for multicloud – to deal with the increased cybersecurity threat of their new perimeter-less ecosystem."This new normal will put new pressures on companies, as there will be increasing need for networks capable of supporting hybrid architectures – be it cloud, on premises, or edge computing."
Similarly, the need to also improve customer experience (CX) will accompany the increased digitisation of businesses. Being able to offer platform stability, ease of use, and personalisation, while maintaining a human touch, will only grow in importance. I also think we’ll see more onus placed on digital trust. The businesses capable of ensuring the safety of the customers identity, data, and transactions as well as employee data and transactions, will be rewarded with customer loyalty.
IoT will play a greater role in securing and analysing data There has been a spike in the amount of data organisations have had to contend with last year due to a combination of all the digital transformation that has happened in 2020 and the increased online activity due to lockdowns.
So, to differentiate themselves from the competition, more companies will start focusing on data analytics technology capable of securely handling information as well as analysing and deriving greater insights from their mostly unused operational data. For instance, many of the COVID-19 restrictions are expected to be lifted by mid-2021, meaning hard-hit industries, such as travel, may start to see some growth again. However, the ability to offer enhanced experiences by using data better will likely still be a strong deciding factor for many customers. So, in all of this, I expect IoT to play a pivotal role – helping to automate processes and make more information readily available to enterprises. And as IoT becomes increasingly intertwined with AI, and more deeply embedded in organisational structures and transformation programmes, devices will become increasingly ‘smart’ and capable of driving greater intelligence. Automation – a business imperative The pandemic is significantly increasing investments in automated solutions this year, such as AI, ML, and robotic process automation (RPA). So, this year, I predict more businesses will become platform-driven digital business and use of these technologies will continue to rise. This will help them automate routine, repetitive, predictable tasks and unlock tactical benefits."With more 5G rollouts expected in 2021, along with further growth in LP-WAN-based services, the amount of data created and handled by businesses is set to skyrocket."
These innovations will strengthen operational efficiency, increase accuracy of platforms, and improve user experiences across ecosystems. This will also drive cost efficiencies and realignments, by helping businesses intelligently repurpose these savings in the right innovations. Looking forward at what poses to be an increasingly more uncertain future, expect businesses to continue to gravitate towards solutions that make them more resilient and agile. Early adopters of cloud, IoT, and automation were the firms that fared best in 2020. But even as we hopefully say goodbye to COVID-19 in the new year, only expect the benefits of digital transformation to grow.
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